​​​​​​​Steinkrebse is a fictive brand born from the collaboration between TBWA and the Ecole Estienne. The mission of the brand is to interfere with societal topics. The brand-believe : Don't let the world polish you ! In 2018 Steinkrebse intruded in the perfume industry. We imagined a fragrant tattoo, a tangible perfume which deconstructs the myth of immortality and perfection massively diffused by today's perfume and cosmetics industries. Conversely, "The perfume will kill you" is the fuel for mortals, for those who dare, who risk and claim their imperfections. 
Workshop managed by TBWA
Project carried out with Alice Aussud, Laura Le Gal and Julien Loutrein
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