GUERILLA MARKETING
​​​​​​​Encouraging Parisians to reduce their use of the car in the city center. Struck in jams and stressed by car horns, 85% of French people get angry while driving. On the other hand, they confess they are much more relaxed when they walk. That’s why the collective Démarche takes to the streets to launch the campaign "Take a look at yourself when you're driven". Aren’t you fed up with looking glum while driving ? Then relax and take a walk !
Workshop managed by Mathieu Chévara from Atelier Marge Design
Project carried out with Lou Legras, Nollaig Dipode and Fanny Guilhen​​​​​​
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